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Mail also recently got off the ground - the first Mac mail app we've heard of since Sparrow.Mail is inspired by Sparrow visually, but began as a concept demo with no mail engine to back it up. Outlook, Mailplane, and Postbox have been around for a while, but new entry. Many of Windows 8's home screen apps only work if you have a persistent internet connection. Outlook lead Brian Hall says, 'increasingly the line between what's an app and a service continues to blur.' As internet access becomes omnipresent, the benefits of a local mail app start to run thin. Many Sparrow users have fled to web clients like Microsoft's brand new Outlook, which offers both a simple and beautiful user interface. While Mailplane needs both Apple and Google to survive, it's also up against them, as well as other webmail providers like Microsoft. Mailplane relies on Gmail but incorporates many features you'd find in Sparrow or Apple's own Mail app.'The hardest part about building Mailplane is getting along with Google and Apple at the same time,' Steiger says. 'We haven't seen a huge uptick yet, but we've got positive feedback and hear from users who are looking for an alternative,' developer Lars Steiger says. Mailplane, a hybrid desktop and web app, didn't see a difference in sales once Sparrow made its announcement.

'The hardest part about building Mailplane is getting along with Google and Apple at the same time.' Some suggest that even after all that hard work, Sparrow wasn't making enough money to sustain even a handful of full-time employees. 'At this point, you don't even have support for filters and spam,' Dinh says.

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After that comes offline support, POP3, attachment-handling, and cache optimization. 'When you have these basic things down then you can start building a client,' he says. He had to learn a panoply of IMAP protocols and specifications, build his own IMAP parser to make requests from mail servers, a MIME parser (in case the server doesn't abide by IMAP specs), and the tools to make connections to IMAP servers asynchronous. 'You have to put in a huge amount of work,' Dinh says.

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Sparrow architect Dinh Viet Hoa spent close to ten years of his free time on the mail engine that powered Sparrow.

Part of the challenge is that building a mail client is very hard. You see mostly modest increases and decreases, but not a lot of hockey stick growth for startups in this space.' There are a lot of moving parts, and thus, it's much more difficult to engineer an email client than many other apps,' he says. Perhaps this is another reason why we don't see more startups in the space. 'It's simply a different interaction model, and thus, a slower growth business. 'Email lacks the virality and network effects of social offerings,' Sherman says.

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Postbox includes a few key features its competitors lack, like Google Calendar and Evernote integration, template responses, and the ability to update your status on social networks. 'One must provide a set of unique features that are flawlessly executed.' One must provide a set of unique features that are flawlessly executed.' 'Microsoft and Apple also offer free email clients and have powerful distribution and OS integration advantages,' founder Sherman Dickman says. But the climb to the top is long and hard.

Postbox was Sparrow's chief premium competition, fitting in a nice niche between Apple's drab Mail app and Sparrow's colorful and modern app. Postbox, perhaps the most technically capable third party email client, saw an uptick in downloads as soon as Sparrow and Mozilla's Thunderbird mail client announced plans to cease development. Considering how much time people spend sending emails every day, why are there so few mail apps for Mac, and who's left to bid on Sparrow's abandoned users? As Sparrow drifts slowly towards the abyss (though its makers promise critical bug fixes), a few competitors like Postbox, Mailplane, and.

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They were losing their favorite mail app for Mac - perhaps the first app to truly prove there's a market for an alternative to Gmail on the web and Apple's Mail app on desktop. When Sparrow agreed to be acquired by Google in mid-July, users cried out in anguish.